Terry Smith, President

Anyone who practices Tai Chi and is a singer-songwriter in his spare time must know something about harmony. And that’s Terry model for the ICON team – to combine extraordinary talents in a symphony of creativity for our clients.

An award-winning marketing strategist, Terry has led the development of ICON’s proprietary Brand Transformation Process and continues to manage the process for clients. He has guided brand transformations for Johnson & Johnson Medical Products, Great Plains College, Cape Breton’s Celtic Tourism Experience, Origin BioMed and numerous others.

A graduate of the Sobeys School of Business at Saint Mary’s University, Terry now regularly serves as a guest lecturer in marketing classes at Cape Breton University. Besides branding strategy, Terry has become recognized as a specialist in the field of E-marketing and has been a featured speaker at the Hospitality Newfoundland & Labrador Annual Convention, E-com Conference and the Victoria County Tourism Conference.

While strategy is his forte, he’s been known to write and play the occasional jingle…whatever the client requires!